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The pantone colour for 2013 is Emerald green. Lively, radiant and lush! Click here
When you’re looking for that different cut or special gemstone to compliment your design, this is the category to find it. Click Here
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We are very much attuned to adorning ourselves with the sparkle of diamonds, the richness of gems, and the depth in bold colour that jewellery usually carries with it.
We use it to make statements or to glamorise an outfit that needs lifting. It's the frame for our face and equally our safety-net when our attire calls for it. However, as bright and confident as the neons of last month, or the opulence of sapphires the month before that, this month is all about neutrals.
A trend that might surprise because of its subtle appeal is that of nearly nude jewellery - Jewellery that adorns in the most hardly seen way, creating an illusion of sparkles seem as natural as the colour of your hair.
Wants vs Needs
Women love shopping for jewellery. For many it is not only a hobby but often it becomes an obsession. Give a woman a decent amount of money to spend on whatever she desires and the chances are pretty good that one of her visits will be to a jewellery store. To put it simply, women WANT diamonds.
Men, on the other hand, usually do not like shopping for jewellery; it is one of their least favourite activities. They can feel intimidated by just walking into a jewellery store. Give a man a decent amount of money and he will probably be looking at golf clubs, fishing gear, motorized toys or electronics. The last place you would find him would be a jewellery store. But when he does walk into a jewellery store, he probably NEEDS a diamond.
Women buy for desire. To reach her a salesperson needs to romance the stone, referring to the beauty of the piece and how it harmonizes with her and enhances her appearance. She will probably have her own strong opinions about the styles she likes.